VI. Findings
<<
>>
Based on my data collected from digital autoethnographic recordings, interviews, and process narratives, I suggest that “metaphors” exert five major types of influences on webtext invention: synthesize, emplace, interact, symbolize, and emphasize. Additionally, they exert these influences on webtext design in six main modes: linguistic, visual, aural, conceptual, spatial, and gestural, with differing degrees of impact on the invention process based on the differing nuances of their roles.
Figures 45-46 identify the icon-codes, and Tables 16-17 define these codes. Figures 47, 49, and 51 display the triads in table form to compare patterns in relationship across people, pieces, and influences across autoethnographic, published, and interview narratives. Figures 48, 50, and 52 count the number of influences appearing in each narrative set.
Figure 45: Types of Metaphor-Based Influences
Table 16: Definitions of Metaphor-Based Influences
| Metaphor-Based Influence | Definition |
|---|---|
| Synthesize | a new way of conceptually bringing all the pieces together |
| Emplace | reconceptualizing multimodal digital space in some way that is more conceptually localized, finite, and parallel to an embodied space of interaction |
| Interact | setting up a new way for the user to interact with the pieces of the project |
| Symbolize | setting the tone and symbolic register through which the rest of the pieces in the project are viewed |
| Emphasize | drawing attention to some key pieces (at the potential expense of others) |
Figure 46: Types of Metaphors
Table 17: Definitions of Metaphors
From "A Pedagogy of Multiliteracies", The New London Group, p. 28
| Metaphor | Definition |
|---|---|
| Linguistic | alphabetic text, verbal language |
| Visual | images, page layouts, screen formats |
| Aural | music sound effects |
| Conceptual | cognitive framework or imagined object |
| Spatial | meanings of environmental and architectural spaces |
| Gestural | body language, sensuality |
Figure 47: Metaphors, Pieces, and Influences in Autoethnographic Narratives
Figure 48: Autoethnographic Narrative Metaphor Totals
Figure 49: Metaphors, Pieces, and Influences in Published Narratives
Figure 50: Published Narrative Metaphor Totals
Figure 51: Metaphors, Pieces, and Influences in Interview Narratives
Figure 52: Interview Narrative Metaphor Totals
<<
>>
